Does the back of your neck tingle when you hear whispers? Does a tingling run down your back if you contemplate very slow movements? Then you are one of those people capable of noticing the effects of ASMR, a pleasant sensory response to certain stimuli that science is still investigating.
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ASMR is the acronym in English for ‘Autonomous Sensory Meridian Response’ or what is the same, Autonomous Meridian Sensory Response, and Ana Muñoz, creator of the YouTube channel Love ASMR and author of ‘The 7 habits to sleep better’, has about 1.5 million subscribers on YouTube who began to reach the same rate at which she was uploading content to this social network by making sounds with her fingers and whispers with her mouth, often accompanied by endless objects that help her achieve the relaxation that her viewers and listeners need.
For those of you who still don’t know what it is, how would you define ASMR?
ASMR is the brain’s response to certain sounds, such as the voice, which produce a certain relaxation, even feeling the same sensation as if they were giving you a massage. I always say that the opposite of ASMR would be chalk squeaking on the blackboard. It serves to relax and I always look for that mindfulness that we need so much on many occasions, like thinking about the now. Although I whisper any topic, I get others to isolate themselves from their problems, forget the time. I try to get them into my world, in my way of speaking and get rid of negative thoughts.
Although it serves to relax at any time of the day, would you say that those who use your videos do it mainly to sleep?
Yes, most people wear it at night. YouTube sends me an analysis that, as a guide, tells me that the time range in which my videos are most watched are from 9 at night to 12. In America they use it at nap time there, at 3 o’clock. the afternoon in Spanish time, more or less. Although I know that it is heard to sleep, there are many people who use it to study or work.
Do they tell you if they watch the full videos or achieve the goal of relaxing or sleeping much earlier?
YouTube, in its analysis, does not count the people who enter and then leave the video. My managers tell me that my average is very good because they spend about 7 or 8 minutes in the videos. I have feedback from people who see me and tell me that it helps them sleep a lot, they even send me photos of their sleeping cats. Maybe now you see ASMR and it is going very well and in a few months it will not work for you. It is somewhat variable.