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Do you have a local business and you don’t know how to get more clients?
One of the main reasons many companies fail is because they don’t know how to get new customers.
In this article I am going to tell you how to promote a local business and what are the most effective techniques.
But first I want you to understand one thing.
For a project to work, you need to have a system.
A system that turns strangers into your customers and they, in turn, into recurring buyers.
Now, let’s see how you can promote a business on the internet.
What are you going to learn in this article:
How to promote a local business on the internet
How to promote a small business offline
Other ways to promote a local business with little money
How to promote a local business on the internet
Dental clinics, aesthetics, personal trainers, nutritionists, lawyers, etc.
What do they all have in common?
Everyone needs more clients.
For this reason, the 9 ways to promote a business on the internet that I am going to tell you, are suitable for any type.
Because the ultimate goal of all is the same. Increase turnover.
With this I am not telling you to invest in all these techniques, only in the ones that best suit your type of brand.
1) Advertising on Social Networks
Advertising on social networks is one of the most effective ways to promote a business on the internet.
Imagine that you have a local business in Valencia and you offer nutrition services.
You might be interested in reaching people interested in nutrition, personal care and fitness topics, right?
According to Facebook, in Valencia there are 130,000 people who have these interests.
Thanks to segmentation in Facebook Ads you can reach your target audience.
how to promote a business on facebook
This is a simple example.
In reality, it would be necessary to refine much more and above all, create a strategy that allows you to convert visitors into customers.
But you can already have an idea of the potential that advertising on social networks can have to promote a business.
Plus, it’s a great tool for getting leads.
For that, you must have created your own funnel and have a powerful lead magnet.
Free consultancies or reviews are widely used in local businesses.
Check out this ad.
Example Facebook local business ad
The lead magnet offers a free consultation and a gift of sunglasses.
Using “Last Days of Promotion” in the copy enhances urgency and prompts people to act.
If you don’t have time or don’t know how to manage campaigns professionally, I recommend hiring a trafficker.
If you stay until the end of the article I will tell you a very powerful way to get potential customers.
2) Promote a Local Business on social media
Can it be sold on social networks?
The answer is yes.
The problem is that most people think that posting content is enough.
If you really want to get results, you need to have a strategy.
In this case, you should create a social media plan that is aligned with your business.
But the first thing is to understand how people use social networks.
Promote a local business on social media
People use them to consume fun, entertaining and educational content.
If you want to sell, you have to entertain.
For this, it is essential to create an editorial calendar of publications on social networks that is related to these three principles.
Amuse, entertain and educate.
Contents that I recommend you use:
Sweepstakes and contests.
Collaborations with influencers.
Content for special dates: Mother’s Day, Father’s Day, etc.
Remember, selling on Facebook, Instagram, it is possible. But always with strategy.
3) Local SEO
If you want to promote a local business, you should bet on this web positioning technique.
The goal of Local SEO is to increase visibility based on a geographic area.
In short, it consists of appearing in the first positions of Google for specific locations.
This type of search would come into play here:
Keyword + in + geographic location.
Wedding photographer in Valencia.
Look at the following image.
If you search for that term in Google (avoiding the ads), what is the first thing that appears to you?
Correct, the Map of Google Maps and different pages
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