https://chat.whatsapp.com/FUgKhzXkNLJKygM8HuWtyQ
“A conventional truth can be important – it’s essential to learn elementary mathematics, for example – but it won’t give you an edge. It’s not a secret.”
“A valuable business must start by finding a niche and dominating a small market.”
“All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.”
“An entrepreneur must deal with more uncertainty than a professional with a well-defined role.”
“Anti-aging is an extremely under-explored field.”
“Creating value isn’t enough – you also need to capture some of the value you create.”
“Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.”
“Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors.”
“Every correct answer is necessarily a secret: something important and unknown, something hard to do but doable.”