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Since Disney joined the “streaming war” it was clear that the conglomerate was seeking to unseat the then leader of the platforms. Well, it’s official: Disney has surpassed Netflix in subscriptions, coinciding with the crisis that the video on demand company is going through.
Disney Plus is the leading platform
According to the latest data released, Disney has reached 221 million subscriptions internationally, compared to 220.7 million Netflix subscribers. There is a difference, however, between the two scales, since Netflix is measured in subscribers and Disney in subscriptions, which have managed to reach that astronomical figure thanks to the sum of those of all the platforms it encompasses.
Thus, the final count includes the 152.1 million Disney + subscriptions, the 46.2 million Hulu and the 22.8 million ESPN +. Subscriptions to all three platforms have recently shown an upward trend, adding 14.4 million new to Disney+, 600,000 from Hulu and 500,000 to ESPN+.
Pricing for Disney Plus
The figure has been announced almost at the same time as its intention to raise prices by including subscriptions with ads (which will cost the same as the normal subscription now costs, while you will have to pay more to remove the advertising) in the US.
This strategy is one of the options that Netflix is precisely considering to deal with the crisis it is going through. The streaming giant lost 1 million subscribers during the second quarter of 2022, in addition to not having previously reached the number of subscribers in relation to 2021. Therefore, they are considering offering a lower rate for their service that would include ads.
1 billion dollars in content
For its part, and according to reports, Disney spent more than 1 billion dollars on content during its third quarter, among which are some of the new and ambitious Disney + projects, such as ‘She-Hulk’, ‘Daredevil: Born Again’, the ‘Percy Jackson’ series, the ‘The Search’ series, ‘The Mandalorian’ season 3 or the next ‘Star Wars’ series.
It remains to be seen how the new Disney+ measures affect the level of subscriptions, not forgetting the changes made following the loss of broadcasting rights to cricket on Disney+ Hotstar in India.